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Real Estate

Independent Real Estate Practice

Before

Outbound Lead Sourcing With No CRM Sync

Growth Driver

  • An individual real estate agent generating leads through multiple channels with no unified system connecting sourcing to follow-up to compliance tracking.

AI Implementation

  • None currently in place. Outreach and lead sourcing handled manually prior to this build.

Operating Reality

  • Leads sourced across channels with no enrichment, no compliance scrubbing, and no CRM sync, requiring manual entry and follow-up tracking for every contact.
Pattern triggered: Lead volume exceeding what manual follow-up and compliance checking could sustain without dropped contacts or missed requirements.

Key Outcomes

Sales Agent scoped to handle outbound lead sourcing, enrichment, compliance scrubbing, and CRM sync
Customer Experience Agent scoped to handle follow-up sequencing and appointment booking
Leadership dashboard already live for real-time pipeline visibility ahead of full deployment
The Solution

Operating Architecture

  • Sales Agent and Customer Experience Agent stack, with leadership dashboard live during the build process.

Standardization

  • Outbound lead sourcing with automatic contact enrichment
  • Compliance scrubbing built into the intake workflow, not a separate manual step

Governance and Review

  • CRM sync eliminating manual entry across channels
  • Real-time pipeline visibility live before the full build is complete

Result

A build in active development, with the leadership dashboard already delivering pipeline visibility ahead of the full agent stack going live.

KPIs Tracked

Leads sourced per week by channel
Compliance flag rate
CRM sync accuracy
Appointment booking rate
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